Live broadcast on August 22 News “fortune” magazine reported that the effect of Macy’s joining the US league had appeared and began to show great influence. Apple CEO Cook was very excited about this, saying that he was very happy with the progress of the cooperation, while Miami International boss Jorge Mas was very happy, because his club’s fans have increased to 14 million on Instagram, more than any NFL, NHL or MLB team.
If you want to see Macy in your city, be ready to pay more than $600 for tickets, maybe twice the price. The exact number is difficult to determine because a lot of data is either not publicly available or not yet available. But now it seems that Massey’s new contract with Miami International, including the revenue sharing agreement with Alliance sponsors Apple and Adidas, is worth between 50 million and 60 million dollars, which seems to be just the tip of the iceberg. The agreement with Apple and Adidas is intended to reflect all the revenue Massey brought to the alliance and its sponsors.
According to Sports Business Journal, Apple, the broadcasting partner of the United States, has a streaming media platform dedicated to the alliance, which won 300000 users in July, in the same month that Macy announced that he would join Miami International, the total number of users of the platform reached 1 million. As we all know, the season ticket of the United States Union is sold at $99 per year, which means that the increase of 300000 users will bring US $29.7 million in revenue. However, this is not a simple calculation, because there are promotions from T Mobile and LG, and MLS season ticket holders can get the service for free.
According to world football talk, there are currently about 420000 season ticket holders in the major league of professional football, but it is obvious that a large amount of money is flowing in. Earlier this month, Mas said that since Macy joined, the number of subscribers to major league season tickets has more than doubled, and currently there are about 1.4 million subscribers. The major league did not provide the specific number of season ticket subscribers, but said that since Macy joined, their subscribers have more than doubled. It did not respond to questions about all-Alliance season ticket holders.
Streaming media is not the only distribution channel of the alliance. This is a smart move. The major leagues not only pay attention to the live broadcast, but also pay attention to how to package and distribute wonderful programs on social media. Other sports leagues usually have to restrict people’s geographical location to watch the wonderful clips they publish on social media, but the global relay agreement between the United States and Apple does not have the same restrictions. For example, based on the data of Zoomph, massey’s first goal against blue Cruz in Miami International won more than 0.214 billion views and about 14 million likes on social media. This was previously unimaginable for SLS, which shows that the existence of Massey is a good news for media partners and advertisers.
Massey’s influence also extended to live watching. Fans rushed to stadiums all over the country just to have the opportunity to see his game with their own eyes. Since tickets for almost every Miami international match have been sold out, fans have to rely on the secondary market, which will increase the price to buyers. According to the National Broadcasting Corporation financial channel, the ticket price of Miami International competition increased by 1700% in the resale market.
According to the information published on the Vivid Seats website, the ticket price for the match between Miami International and New York team RedBull on Saturday ranges from $425 (located in the corner of the upper stand) to four VIP tickets (selling at slightly more than $50000). Not equal. A few weeks ago, according to a report from The Athletic, The Chicago Flame team said that The game day revenue against Miami international at home was equivalent to The total revenue of all its other home games.
According to Fortune’s calculation, only two months after Macy joined the Major League, he created a major ticket income of at least 0.265 billion dollars, in addition to the new subscription of major league season tickets mentioned above. Considering that the number of jerseys sold in the secondary market and the number of tickets resold are not clear, the overall picture of his financial impact may be much higher. (When calculating the estimated major ticket sales, Fortune magazine used the average ticket price of Massey’s first game in Miami International of $487, assume that the number of spectators in 10 home games is 19100, and the number of spectators in 10 away games is 29220, this is calculated based on the average number of seats of all courses listed by Miami International on their respective websites before the end of this season)
The influx of a large number of fans into the American League Stadium does not only mean ticket revenue. They also buy franchise rights, parking permits and other more commodities. Adidas, the jersey sponsor of Miami International and the United States, said in July that orders for Massey’s No. 10 jersey were overstocked to October. On Adidas’s website, a Massey Miami international jersey is the most expensive, with a price of up to $180, twice the price of Argentina’s jersey in last December World Cup. Adidas said the demand was unprecedented, and ESPN reported that it was the fastest selling jersey within 24 hours after its release on record.
According to Sportico, Macy’s contract is similar to Beckham’s, including its stake in Miami International. His share in the team may have been more valuable than when he signed the contract. Mas said he believed Miami International’s income would double in the first year of signing Massey. In 2022, the team’s income was about $54 million, which meant that Mas’s prediction was that the club’s income this year was about $0.108 billion.
Mas also said that he expected the team’s valuation to rise to $1.5 billion within the same period of time. Institutional investors seem to buy the excitement of MAS. Earlier this month, the investment company Ares injected another $75 million into Miami International Management, bringing its total investment in the team to $0.225 billion since 2021. Simply put, Macy is the box office. Now, the same is true for American football.
(eagle)
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